Ads over radio are inexpensive in terms of preparation and spots and are particularly effective for certain types of audiences.()
A.错误
B.正确
A.错误
B.正确
第1题
第2题
【D3】
SPEAKER A: SO, WHAT" S THE STATUS OF OUR ADVERTISING CAMPAIGN? SPEAKER B: AS I MENTIONED BEFORE, IT"LL BE A NATIONAL CAMPAIGN STARTING NEXT MONT
H.【D1】______FIRST, WE"LL HAVE 30-SECOND SPOTS ON TELEVISION ONCE A DAY FOR 3 WEEKS. AT THE SAME TIME, WE"LL DO 15-SECOND RADIO COMMERCIALS 3 TIMES A DAY IN SELECTED CITIES WITH LARGE POPULATIONS. FINALLY, WE"LL HAVE SOME OUTDOOR ADS USING BILLBOARDS NEAR MAIN ENTRANCES TO BIG CITIES. SPEAKER A: 【D2】______ SPEAKER B: WE" RE FOCUSING ON SLICE OF LIFE, SHOWING HOW YOU CAN BEAT THE SUMMER HEAT BY BITING INTO A COOL ICE-CREAM SANDWIC
H. WE WILL TELL EVERYONE REASONS FOR WHY WERE COMMEND THE PRODUCTS THROUGH HYPING OUR CHOICES OF FLAVORS AND SHOW EVERYONE THEY" RE NOT STUCK WITH JUST VANILLA. SPEAKER A:【D3】______WILL WE HAVE A NEW SLOGAN? SPEAKER B: DEFINITELY. THE ADVERTISING AGENCY" S WORKING ON THAT RIGHT NOW. 【D4】______ SPEAKER A: SOUNDS LIKE WE"LL HAVE A WINNER ON OUR HANDS! A. SOUNDS LIKE AN IDEAL APPROAC
H.
B. WHAT STYLE. WILL THE ADS USE?
C. THEY"LL HAVE SOME PROPOSALS READY BY THE END OF THE WEE
K.
D. WE" VE DECIDED TO USE A VARIETY OF MEDIA FOR FULL COVERAG
E.
第3题
【D1】
SPEAKER A: SO, WHAT" S THE STATUS OF OUR ADVERTISING CAMPAIGN? SPEAKER B: AS I MENTIONED BEFORE, IT"LL BE A NATIONAL CAMPAIGN STARTING NEXT MONT
H.【D1】______FIRST, WE"LL HAVE 30-SECOND SPOTS ON TELEVISION ONCE A DAY FOR 3 WEEKS. AT THE SAME TIME, WE"LL DO 15-SECOND RADIO COMMERCIALS 3 TIMES A DAY IN SELECTED CITIES WITH LARGE POPULATIONS. FINALLY, WE"LL HAVE SOME OUTDOOR ADS USING BILLBOARDS NEAR MAIN ENTRANCES TO BIG CITIES. SPEAKER A: 【D2】______ SPEAKER B: WE" RE FOCUSING ON SLICE OF LIFE, SHOWING HOW YOU CAN BEAT THE SUMMER HEAT BY BITING INTO A COOL ICE-CREAM SANDWIC
H. WE WILL TELL EVERYONE REASONS FOR WHY WERE COMMEND THE PRODUCTS THROUGH HYPING OUR CHOICES OF FLAVORS AND SHOW EVERYONE THEY" RE NOT STUCK WITH JUST VANILLA. SPEAKER A:【D3】______WILL WE HAVE A NEW SLOGAN? SPEAKER B: DEFINITELY. THE ADVERTISING AGENCY" S WORKING ON THAT RIGHT NOW. 【D4】______ SPEAKER A: SOUNDS LIKE WE"LL HAVE A WINNER ON OUR HANDS! A. SOUNDS LIKE AN IDEAL APPROAC
H.
B. WHAT STYLE. WILL THE ADS USE?
C. THEY"LL HAVE SOME PROPOSALS READY BY THE END OF THE WEE
K.
D. WE" VE DECIDED TO USE A VARIETY OF MEDIA FOR FULL COVERAG
E.
第4题
A.turn the radio off
B.turn the radio up
C.turn the radio down
D.turn over the radio
第5题
A.take over
B.be involved in
C.come up with
D.catch sight of
第6题
and the【C12】______of information over the radio
A.use
B.spread
C.cover
D.connection
第7题
1、The man learned () that there would be a concert last Friday.
A、 from his friends
B、form. one of his workmates
C、over the radio
D、from the newspaper
2、He tried to go to the theatre every day but managed to get there only ().
A、once
B、 twice
C、 three times
D、 four times
3、One day the man took () to get to the theatre by bus.
A、forty-five minutes
B、 fifteen minutes
C、 just twenty minutes
D、 over an hour
4、The underlined word "relieved" may best be replaced by "()".
A、surprised
B、please
C、puzzled
D、sorry
5、The story is mainly about ().
A、a good concert
B、 the bad bus service in this city
C、the difficulty of getting a ticket for a concert in a city
D、someone''s disappointment at missing a concert
第8题
A.The Master of the vessel
B.The Radio Officer
C.The Chief Officer
D.All of the above
第9题
As school budgets get smaller, a growing number of schools in the US are selling advertising space on lockers and buses and in gyms and cafeterias. It is an easy way for schools to make money. And ads may provides relief for parents exhausted by making each donations to support schools.
While parents can always turn off the television or the computer, they can’t keep advertising out of schools. This isn’t the first time the issue has come up. For example, a news program for teens has been criticized for including ads in its 12-month classroom broadcasts.
Parents groups successfully fought a plan by a company called Bus Radio to put music and ads into school buses.
But now things are different. Just last month, Los Angeles approved a plan to allow companies to advertise in the district’s schools. Officials say the plan could provide as much as $ 18 million for the school.
In St. Francis, Minn, school recently agreed to cover 10% to 15% of their lockers with ads. Edward Saxton, a teacher in the school, say, “So far, parents are accepting this as a way to bring in needed money. The money pays for programs like arts, sports, and music. Parents don’t like to see programs getting cut. Neither do I.. Besides, schools are thinking about the effects on kids all the time.”
However, Susan Linn, an educational experts, says, “Kids have already seen enough ads on TV, in magazines and on products they use daily. School is no place for advertisements at all.”
Reader, what about you? Would you rather help run yet another school fundraiser, or expose your child to ads on lockers and buses? Is keeping ads out of schools worth raising taxes, or increasing your own cash support for schools through donations?
47. Why do schools allow ads into schools?
A. To reduce parents’ burdens.
B. To solve their finanical problems.
C. To offer kids a wide choice of goods.
D. To improve their students’ living conditions.
48. Edward Saxon thinks that _____.
A. schools choose ads carefully
B. ads in schools should not be too much
C. shcools should be a place free from ads
D. in-schools do no harm to young kids.
49. What is this passage mainly about?
A. The negative efect of ads on kids.
B. Efforts to stop in-school advertising.
C. Whether ads should be allowed in schools.
D. Whether Parents should run fundraisers for schools.
50. Who are intended readers of the text?
A. Parents B. Teachers C. Educators D. Businessmen