Constituency approach is bottom-up in nature. ()
Constituency approach is bottom-up in nature. ()
Constituency approach is bottom-up in nature. ()
第1题
A.A. The Natural Approac
B.B. The Communicative Approac
C.C. The Humanistic Approac
第2题
A.A. Top-down Approac
B.B. Interactive Approac
第3题
A.Big parties can buy time to broadcast their policies on the television.
B.There is a limit on the amount of money candidates can spend in their constituency campaign.
C.Candidates and their supporters go door-to-door persuading voters to vote for them.
D.Candidates criticize each other ’s policies to show how good their own policies ar
第4题
【D3】
SPEAKER A: SO, WHAT" S THE STATUS OF OUR ADVERTISING CAMPAIGN? SPEAKER B: AS I MENTIONED BEFORE, IT"LL BE A NATIONAL CAMPAIGN STARTING NEXT MONT
H.【D1】______FIRST, WE"LL HAVE 30-SECOND SPOTS ON TELEVISION ONCE A DAY FOR 3 WEEKS. AT THE SAME TIME, WE"LL DO 15-SECOND RADIO COMMERCIALS 3 TIMES A DAY IN SELECTED CITIES WITH LARGE POPULATIONS. FINALLY, WE"LL HAVE SOME OUTDOOR ADS USING BILLBOARDS NEAR MAIN ENTRANCES TO BIG CITIES. SPEAKER A: 【D2】______ SPEAKER B: WE" RE FOCUSING ON SLICE OF LIFE, SHOWING HOW YOU CAN BEAT THE SUMMER HEAT BY BITING INTO A COOL ICE-CREAM SANDWIC
H. WE WILL TELL EVERYONE REASONS FOR WHY WERE COMMEND THE PRODUCTS THROUGH HYPING OUR CHOICES OF FLAVORS AND SHOW EVERYONE THEY" RE NOT STUCK WITH JUST VANILLA. SPEAKER A:【D3】______WILL WE HAVE A NEW SLOGAN? SPEAKER B: DEFINITELY. THE ADVERTISING AGENCY" S WORKING ON THAT RIGHT NOW. 【D4】______ SPEAKER A: SOUNDS LIKE WE"LL HAVE A WINNER ON OUR HANDS! A. SOUNDS LIKE AN IDEAL APPROAC
H.
B. WHAT STYLE. WILL THE ADS USE?
C. THEY"LL HAVE SOME PROPOSALS READY BY THE END OF THE WEE
K.
D. WE" VE DECIDED TO USE A VARIETY OF MEDIA FOR FULL COVERAG
E.
第5题
【D1】
SPEAKER A: SO, WHAT" S THE STATUS OF OUR ADVERTISING CAMPAIGN? SPEAKER B: AS I MENTIONED BEFORE, IT"LL BE A NATIONAL CAMPAIGN STARTING NEXT MONT
H.【D1】______FIRST, WE"LL HAVE 30-SECOND SPOTS ON TELEVISION ONCE A DAY FOR 3 WEEKS. AT THE SAME TIME, WE"LL DO 15-SECOND RADIO COMMERCIALS 3 TIMES A DAY IN SELECTED CITIES WITH LARGE POPULATIONS. FINALLY, WE"LL HAVE SOME OUTDOOR ADS USING BILLBOARDS NEAR MAIN ENTRANCES TO BIG CITIES. SPEAKER A: 【D2】______ SPEAKER B: WE" RE FOCUSING ON SLICE OF LIFE, SHOWING HOW YOU CAN BEAT THE SUMMER HEAT BY BITING INTO A COOL ICE-CREAM SANDWIC
H. WE WILL TELL EVERYONE REASONS FOR WHY WERE COMMEND THE PRODUCTS THROUGH HYPING OUR CHOICES OF FLAVORS AND SHOW EVERYONE THEY" RE NOT STUCK WITH JUST VANILLA. SPEAKER A:【D3】______WILL WE HAVE A NEW SLOGAN? SPEAKER B: DEFINITELY. THE ADVERTISING AGENCY" S WORKING ON THAT RIGHT NOW. 【D4】______ SPEAKER A: SOUNDS LIKE WE"LL HAVE A WINNER ON OUR HANDS! A. SOUNDS LIKE AN IDEAL APPROAC
H.
B. WHAT STYLE. WILL THE ADS USE?
C. THEY"LL HAVE SOME PROPOSALS READY BY THE END OF THE WEE
K.
D. WE" VE DECIDED TO USE A VARIETY OF MEDIA FOR FULL COVERAG
E.