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[主观题]

What is consumers’ expectation? (More than one answer)A.They expect their digital exper

What is consumers’ expectation? (More than one answer)

A.They expect their digital experience to be more human and empathic

B.They expect their digital experience to surprise them.

C.They expect their digital experience to allow for interactivity.

D.They expect their digital experience to save money.

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更多“What is consumers’ expectation? (More than one answer)A.They expect their digital exper”相关的问题

第1题

What makes consumers buy one brand instead of another?A、TV commercialsB、BrandsC、Newspape

What makes consumers buy one brand instead of another?

A、TV commercials

B、Brands

C、Newspaper advertisements

D、Publication

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第2题

With regard to credit, what do houses have in common with goods that consumers buy today?A

With regard to credit, what do houses have in common with goods that consumers buy today?

A.Both can be bought on credit.

B.Neither can be used until the loan has been paid.

C.Both must be paid as soon as they are bought.

D.Both should be paid in cash.

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第3题

What is the problem with human beings according to Amrit Desai?A、We have become addicted

What is the problem with human beings according to Amrit Desai?

A、We have become addicted and greedy consumers

B、We ignore the connection between our demands and the exploitation of Earth.

C、We care for our earth a lot.

D、We often abuse the natural resources for our well-being.

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第4题

Historians have only recently begun io note the increase in demand for luxury goods and se
crviccs that took place in eighteenth century England. McKendrick has explored the Wedgwood firm&39;s remarkable success in marketing luxury pottery. Plumb has written about the proliftration(繁荣的) of provincial theater,music festivals and children&39;s toys and books. While the fact of this consumer revolution is hardly in doubt.three key question remain:Who were the consumers? What were their motives? And what were the effects of the new demand for luxuries? An answer to the first of these has been difficult io obtain. Although it has possible to infer from the goods and services actually produced what manufacturers and servicing trades thought their customers wanted,only a study of relevant personal documents written by actual consumer will provide a precise picture of who want what. We still need to know how large consumer market was and how far down the social scale the consumer demand for luxury good penetrated. With regard to last question,we might note in passing that Thompson, while rightly restoring laboring people to the stage of eighteenth century English history,has probably exaggerated the opposition of these people to the inroads of capitalist consumerism in general:for example,laboring people in eightcenth-century England readily shifted from home-brewed beer to standardized beer produced by huge.heavily capitalized urban breweries(啤酒厂). To answer the question of why consumers became so eager to buy,some historians have pointed to the ability of manufacturers to advertise in a relatively uncensored press.This,however,hardly seems a suficient answer.McKendriek favors a Veblen model of conspicuous consumption stimulated by competition for status. The"middling sort”bought goods and services because they wanted to follow fashions set by the rich, Again, we may wonder whether this explanation is sufficient. Do not people enjoy buying things as a form. of self-gratification? If so, consumerism could be seen as a product of the rise of new concepts of individualism and materialism, but not necessarily of the frenzy for conspicuous competition. Finally, what were the consequences of this consumer demand for luxuries? McKen-drick claims that it goes a long way toward explaining the coming of the Industrial Revolution. But doesit? What, for example , does the production of high-quality-pottery and toys have to do with the development of iron manufacture or textile mills? It is perfectly possi-ble to have the psychology and reality of a consumer society without a heavy industrial sector. That future exploration of these key questions is undoubtedly necessary should not.however, diminish the force of the conclusion of recent studies:the insatiable(不能满足的)demand in eighteenth-century England for frivolous as well as useful goods and services foreshadows our own world.

In the first paragraph, the author mentions McKendrick and Plumb most probably in order to

A.contrast their views on the subject of luxury consumerism in eighteenth-century England

B.indicate the inadequacy of historiography approaches to eighteenth-century English history

C.give examples of historians who have helped to establish the fact of growing consumerism in eighteenth-century England

D.support the contention that key questions about eighteenth-century-consumerism remain to be answered

Which of the following items, if preserved from eighteenth-century England,would provide an example of the kind of documents mentioned in paragraph 2?A.A written agreement between a supplier of raw materials and a supplier of luxury goods.

B.A diary that mentions luxury goods and services purchased by its author.

C.A theater ticket stamped with the date and name of a particular play.

D.A newspaper advertisement describing luxury goods and services available at a seaside resort.

In the third paragraph, the author is primarily concerned with_____.A.contrasting two theses and offering a compromise

B.questioning two explanations aná proposing a possible alternative to them

C.paraphrasing the work of two historians and questioning their assumptions

D.raising several questions but implying that they cannot be answered

According to the passage a Veblen model of conspicuous consumption has been used to____A.investigate the extent of the demand for luxury goods among social classes in eighteenth-century England

B.classify the kinds of luxury goods desired by eighteenth-century consumers

C.explain the motivation of eighteenth century consumers to buy luxury goods

D.establish the extent to which the tastes of rich consumers were shaped by the middle classes in eighteenth century England

请帮忙给出每个问题的正确答案和分析,谢谢!

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第5题

<wt>[Quotas , tariffs and subsidies</div>] Like most wars,a trade war may bring about d

<wt>

[Quotas , tariffs and subsidies</div>]

Like most wars,a trade war may bring about desired economic or political changes, but in the long run almost everyone suffers ,including those whom the trade war was meant to help.

An efficient carmaker, for example, may ask for limits of foreign imports, hoping to keep its price high without improving the quality of its products. In the end , however , other countries may retaliate with trade restrictions of their own. Consumers and businesses in both countries are then forced to buy poorly made and expensive domestic products. Trade restrictions might protect a few jobs in inefficient industries,but the whole economy often suffers by becoming less competitive in the international markets.

The most common tools for limiting imports of foreign goods and services are quotas, tariffs,and subsidies. When a country imposes a quota, it limits the quantity of certain foreign products that can be imported. A tariff is a tax placed on goods entering a country , raising the price of imported goods. A government can also use the taxpayers' money to provide a subsidy to local producers , making the price of local goods artificially lower than imported goods.

Trade barriers, like walls between feuding neighbors, are usually imposed unilaterally by one country acting on its own to limit the amount of foreign products available to local producer from foreign competition and allow them time to improve their products or lower their prices as long as they are protected from foreign competition by trade barriers.

Although trade restrictions are of dubious economic value, they have been shown to be effective in bringing about political or social change. The refusal of countries to trade and do business with South Africa, for example, was widely seen to be responsible for the decision to dismantle the system of apartheid. Trade blockades can be useful in forcing countries to change policies that violate human rights or international treaties, but as long as a sufficient number of countries join in the blockade to make it effective.

Questions for reading :

<w>(1) Why do traders ask for limits of foreign imports?

<w>(2) What may trade restrictions lead to?

<w>(3) What are the most common tools for limiting imports of foreign goods and services?

<w>(4) Can the trade protection make local producers improve their products or lower their prices of their goods?

<w>(5) How can trade blockades be useful in forcing countries to change policies that violate human rights or international treaties?

<da>

<a>(1) They hope to keep its price high without improving the quality of its products.

<a>(2) Other countries may retaliate with trade restrictions of their own. Consumers and businesses in both countries are then forced to buy poorly made and expensive domestic products.

<a>(3) Quotas, tariffs, and subsidies.

<a>(4) Yes, it can.

<a>(5) A sufficient number of countries join in the blockade to make it effective.

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第6题

Legend has it that the first credit card was born in 1950 over lunch at a Manhattan restaurant when Alfred

Legend has it that the first credit card was born in 1950 over lunch at a Manhattan restaurant when Alfred Bloomingdale and his colleague Francis McNamara dreamed up the idea of creating a third party to cover checks at restaurants. They called it Diners Club. But the scheme faced a "chicken-and-egg problem". Consumers didn' t want thE card until stores accepted it, and merchants wouldn't accept it until consumers carried it.

To solve the problem, and to work around federal laws that prevented banks from operating across state lines, banks joined together to form. "network joint ventures", such as Visa and MasterCard. Under these arrangements, some member banks recruited (征募)consumers, others recruited merchants. The banks on both ends earned fees, and they shared the costs of maintaining the networks.

Because of an antitrust(反托拉斯的,反垄断的) dispute(争论) twenty-five years ago, Visa allows its member banks to join up with MasterCard as well. But it refuses to allow them to collaborate with any other network. The Justice Department is less appreciative. In October 1998-shortly before Paying with Plastic went to press-the government charged Visa and MasterCard with violating the Sherman Antitrust Act. (Wal-Mart and a group of big retailers have filed a related suit, charging that Visa and MasterCard have colluded (勾结)tokeep fees on their debit cards (借记卡) unfairly high .The trouble is that today Visa and MasterCard have pretty much the same member banks. Do two ventures with the same owners really have an incentive (动机) to compete?

According to the government' s complaint, in 1987 MasterCard was prepared to introduce the first "smart card" -a card with an integrated circuit that could store personal data. But MasterCard's board ref used to proceed without Visa's go-ahead. Today both brands are still developing a smart card, sharing information all the while. The situation doesn't exactly encourage competition. As Visa International's president and chief executiveput it in an unguarded moment in 1992, "If you have got one foot firmly placed on both sides of the street, who cares?"

Some people insist that the Visa-MasterCard partnership does not harm competition or innovation. They point to Visa and MasterCard's rival advertising campaigns and to Citibank' recent decision to switch its primary allegiance (效忠) from Visa to MasterCard because only MasterCard would aIlow it to relegate the network insignia to the back of its plastic cards. The reason no one has introduced smart cards, says Evans, is because the chip(芯片) technology is too expensive. "It is a silly argument," he says. "The Justice Department is trying to fix something that isn' t broken. This industry is extraordinarily successful. "

Indeed, however the case turns out, the most popular complaint against the consumer credit business is likely to remain what it was a century ago: The industry succeeds all too well at putting expensive credit in the hands of weak-willed shoppers.

36.The phrase "chicken-and-egg problem" in paragraph I most probably means ___________.

A.consumers didn' t want the card until stores accepted it

B.merchants wouldn' t accept it until consumers carried it

C.both consumers and merchants are very important

D.it is hard to say which side should take the initial step

37.According to the text, which of the following may be considered as Visa's violation of the Antitrust Act? ___________.

A.Allowing its member banks to join up with MasterCard.

B.Keeping fees on their debit cards unfairly high.

C.Developing a smart card, sharing information all the while.

D.Sharing the costs of maintaining the networks.

38.Which of the following is NOT true of a "smart card"? ___________.

A.It was officially issued 1987.

B.It contains an integrated circuit.

C.1t could store personal da ta.

D.It is being developed by both Visa and MasterCard.

39.Why are people reluctant to accept smart cards according to Evans? ___________.

A.Because it is too popular.

B.Because it is too inconvenient.

C.Because the chip itself is too expensive.

D.Because the cost to produce the chip is too expensive.

40.The best title for the text may be___________.

A.Legend of the First Credit Card

B.A "Chicken-and-egg Problem"

C.Credit Card and Its Problems

D.Miraculous Credit Card

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第7题

Economics is the study of how societies with limited resources decide what to produce, how
to produce and for whom to produce. What, how, and for whom to produce are problems all over the world because human wants are practically unlimited, but all societies have only limited quantities of resources that can be used to produce goods or services. A knowledge of basic economics is important for understanding both the problems and opportunities that will face the world economy in the 21st century. As a student of economics, one will have the chance to discover how commerce, government policies, and day-to-day decisions made by consumers affect his living standards. The study of economics can help him understand the influence of such events as the move to free markets in Poland and Russia, or of ups and downs in interest rate and the foreign exchange rate. Economics is influenced by developments in the many different areas of business, politics, science, nature, religion and history. And whether or not one is aware of it, economics is an important part of his life. From a practical point of view, one s study of economics will help improve his decision-making skills. He learns a logical way to compare different courses of action. As he studies the concept of opportunity cost, for instance, he will discover that every choice he makes has both a benefit and a cost. Suppose someone decides to get a part time job so he can earn enough money to buy a car. He will have the benefit of owning the car, but he will pay a cost in terms of the leisure hours he gives up for working so as to pay for the car and keep it in good condition. After weighing his choice in cost-benefit terms, he may decide he does not need a car any more.

According to the passage, economics is studied to______.

A.get more resources for human beings

B.put human wants under some control

C.satisfy the unlimited human wants with the limited resources

D.produce better goods and services for all human beings

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第8题

This product is guaranteed by Philips for a period of one year after the date of purchase against defects due to faulty workmanship or materials. The guarantee covers both parts and labor. Servic

193. This product is guaranteed by Philips for a period of one year after the date of purchase against defects due to faulty workmanship or materials. The guarantee covers both parts and labor. Service under guarantee is only provided upon presentation of reasonable evidence (e.g. completed guarantee card or purchase receipts) that the date of the claim is within the guarantee period. The guarantee is not valid if the defect is due to accidental damage (including in transport), misuse or neglect and in case of alterations or repair carried out by unauthorized persons. The guarantee may not apply if the product requires modification or adaptation to enable it to operate in any country other than the country for which it was designed, manufactures, approved and/or authorized or if any damage result from these modifications. Service (during and after guarantee) is available in all countries where this product is officially distributed by Philips. In countries where Philips do not distribute the product, the local Philips Service organization will also provide service although there may be a delay if the appropriate spare parts and technical manuals are not readily available. These statements do not affect your statutory (法定的) rights as a consumer. In the event of difficulty please contact the Philips Information Center in any country (see encloses addresses). [共5题]

(1) Service under guarantee is available when ________.

(A) the purchase date meets with the guarantee period

(B) a purchase receipt within the validity of the guarantee is presented

(C) the product is damaged

(D) repair needs to be carried out

(2) The guarantee is not provided if the defect is the result of ________.

(A) mishandling

(B) moditication for use in other countries

(C) unauthorized alterations

(D) all of the above

(3) What is necessary when one claims for the guarantee?

(A) The damaged part of the machine.

(B) The purchase receipt for the machine.

(C) The technical workbook for the right model.

(D) The official approval of the local Philips Information Center.

(4) As a rule, the guarantee service is ________.

(A) delayed for some time

(B) delayed for some time

(C) given to local consumers

(D) ignored in some countries

(5) What can be inferred from the passage?

(A) Philips Service has a very large network over the world.

(B) A Philips product call be used in all countries in the world.

(C) One will surely need the guarantee service after the purchase of a Philips product.

(D) There is some difficulty contacting the Philips Information Center.

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第9题

Consumers have even more reason to ______during recessions.A、cut backB、cut toC、cut offD、

Consumers have even more reason to ______during recessions.

A、cut back

B、cut to

C、cut off

D、cut out

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第10题

The example of Cannon advertisement that displays consumers its specification, feature
s and so on illustrates the function of advertising that it provides product and brand information.()

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第11题

_____________ occurs when a firm exports goods or services to consumers in another cou
ntry.

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